Overview / Academy
The ODDVX Academy.
Short, practical lessons on running tracking well — with ODDVX, and in general. No fluff, no certification theatre.
Start here
Getting started
Install & activate
Download, install, paste your key. Five minutes.
Connect your Google access
Step-by-step: create a service account with GA4 and Tag Manager access, then connect it. About ten minutes.
Your first audit
Run a full inventory across every account and see what ODDVX sees, in 60 seconds.
Track 01
Tag Manager governance
Naming rules that hold
What makes a convention that survives contact with five different agencies.
Mapping dependencies before you cut
How to see a change's blast radius before you make it.
Bulk changes without the fear
The safe way to clean up tags across a whole portfolio.
The quarterly portfolio audit
A repeatable checklist for keeping every container honest.
Track 02
GA4 monitoring
Baselines beat thresholds
Why a fixed alert number always fails, and what to use instead.
Unattended monitoring
Setting analytics checks to run overnight and alert you.
Consistency as a habit
Making the GTM-to-GA4 check a monthly ritual.
Do your parameters hold up?
Checking event values are real before you report on them.
Track 03
Tracking QA
Recorded, not just fired
Why “the event fired” and “the conversion counted” are different tests.
Repeatable form tests
Turning a manual QA pass into something you run in one click.
A spec that survives a relaunch
Keeping your event definitions authoritative across brands.
Page speed for tracking people
Reading the vitals and spotting a tag-caused regression.