GA4 Ultimate Stack
Create GA4 event rules and mark key events without opening every property
Find the event in one table, then create or edit an event create rule on the right data stream, or toggle key-event status per property, with a dry run before every write.
Two different kinds of change
Events Manager makes two kinds of GA4 change, and they live in different places:
- An event create rule builds a new event from an existing one. It lives on one web data stream, so each write targets one property's stream.
- Key-event status marks an event as a conversion. It is set per property, one toggle at a time.
Both are live GA4 writes. Both start from the same table you use to audit events across properties.
Two panels: event create rules on one web data stream, and key events toggled per property.
Create a new event rule
- Choose Create and pick the target property and its data stream.
- Name the new event, for example contact_form_submit.
- Set the matching conditions, for example event_name equals form_submit and form_id equals contact.
- Run the dry run.
The editor names exactly what it will touch: one property's data stream. A roll-up property receives the new event automatically from its source stream, so you don't write it twice.
A create event form with a target property and stream, a new event name and two matching conditions, plus a warning that the write is live.
Edit an existing rule's conditions
Select a rule-built event's row and edit its conditions. Typical reasons: a thank-you page URL changed, or a form ID was renamed. Editing changes which future events the rule builds; it doesn't rewrite events already in reports.
A rule condition changing from /thank-you to /thanks, with the other condition unchanged.
Dry run, then confirm
Every rule write starts with a dry run that writes nothing and shows the exact rule that would be created or changed, on which stream. Read it, then confirm. Once confirmed, the rule is live immediately. GA4 has no workspace to review it in later and no undo, so the dry run is your review.
A review dialog showing one would-create line for a new event rule on Brand C's web stream.
Mark a key event on each property
In the event table, the Key column shows each event's key-event status per property. Click a row's Key cell to toggle it on that property. If generate_lead is a key event on four brands and not on a fifth, you can set the fifth from the same table, without switching property in GA4.
Each toggle is its own change on that property, and it affects key-event reporting from then on.
An events table where two properties' generate_lead change from not key to key event.
Write once on the source stream
If your brands report into a roll-up property, create rules on the source stream, not on the roll-up. The roll-up inherits what its streams produce, so writing it in both places can count the same event twice.
A rule on a web stream feeding both its own property and a roll-up property.
ODDVX for Windows
Every property, one screen.
Start free on one GA4 brand per run. Premium adds every brand in one run, batch writes, exports and scheduled checks.