GTM workflow
Run a repeatable GTM naming-standards review
Check an agreed convention, review exceptions and stage corrections across the accounts you manage.
A practical sequence
From inspection to a documented next action.
01
Set the standard
Agree tag, trigger and variable naming rules with the client. Record deliberate exceptions and who owns them.
02
Run a read-only audit
Use Standardization Audit on the selected account or container. Inspect the findings against the actual measurement plan.
03
Review proposed changes
Use inventory and dependency mapping to understand each candidate. Preview any rename or cleanup and stage only approved changes.
04
Repeat at handover and review
After manual publication and verification, revisit the same standard during the next client review. Premium adds batches and exportable findings.
What the result meansA naming finding needs review against the client’s convention. Deliberate exceptions can be valid; a consistent name alone does not prove that a tag behaves correctly.
Start free. Repeat with Premium.Free lets you work on one account, property or saved configuration per run, depending on the tool. Premium adds batches, CSV/Excel exports, report email and multiple Google accounts.
Start free
Use this workflow on one client account.
Start with Free for Windows. Review the scope and findings before expanding the run.