Use Cases / Naming standards

Tag Manager

Enforce naming standards across twenty brands.

You inherited a portfolio. Every container speaks a different dialect. Governance starts with knowing how bad it is.

The situation

Twenty containers, twenty conventions

  • One agency prefixed everything one way. Another used its own. A third didn't prefix at all.
  • Variables are named three different ways across the portfolio.
  • You can't build anything shared — a rollup, a common trigger, a migration — because nothing matches a pattern.
  • Checking by hand means opening 20 containers and eyeballing hundreds of entries. Two days, and stale the moment you finish.

With ODDVX

One rule set, one report

Write the standard once

Define your naming and structure rules in ODDVX. Saved, versioned, reusable across the whole portfolio.

Run it against every account

Pick all 20. ODDVX checks each rule against every brand and returns a clear pass/fail grid — account by account, rule by rule.

Export and prioritise

The report drops straight into your remediation plan. Three brands clean, five close, twelve need work — with the specifics.

Re-run monthly to hold the line

New contractor work drifts? The next run catches it in minutes. Governance becomes a habit, not a project.

What it uses

Make the portfolio legible.